Clean Label
What exactly does "clean label" mean to you?
For us, clean label means: real, recognisable ingredients; no artificial colours, flavours, or preservatives; no MSG or hidden umami boosters; and full transparency on what's in the pack. We display the full ingredient list prominently on every product page — no fine print, no surprises.
Dietary
How do I find products that suit my dietary requirements?
Use our smart filters on the Shop All page to filter by Vegan, Gluten-Free, High-Protein, Low-GI, or Nut-Free. Each product page also displays clear dietary badges. If you have a specific allergy or medical condition, we recommend checking the full label or contacting us before purchasing.
Vegan
Are your plant-based products truly vegan, with no hidden animal derivatives?
Products bearing our Vegan badge contain no meat, fish, dairy, eggs, honey, or any other animal-derived ingredient. We verify this directly with the brands we carry. However, some products are made in facilities that also handle animal products — cross-contamination risk is noted on the label when applicable.
Halal
Are your products Halal-certified for the Singapore Muslim community?
A growing number of our products carry MUIS Halal certification or are certified by internationally recognised Halal bodies. Look for the Halal badge on the product page. We are actively working to expand our Halal range. For the most accurate and up-to-date certification details, the product packaging is the definitive reference.
Allergens
How is allergen information presented on your product pages?
All major allergens (nuts, gluten, dairy, soy, eggs, shellfish, fish) are highlighted in bold within the ingredient list on each product page, following Singapore FSS labelling standards. We also display an allergen summary panel for quick reference. Always double-check physical packaging before consuming.
Organic
Are any of your products certified organic?
Yes — select products are certified organic, labelled with their respective certification body (USDA Organic, EU Organic, etc.). Use the Organic filter on our shop page to browse these. Not all natural products carry organic certification due to cost, but all are clean-label by our strict standard regardless.